Follow up messages are the heart of the autoresponder system. They are a sequence of messages sent to subscribers for each campaign. For example,
an introductory message after sign up, followed by a sequence of messages meant to entice your visitors and fuel your business.
There are many good books on Amazon and tutorials online detailing how you should go about using autoresponders to your advantage. This process is trial and error and is not covered here.
CRON JOBS: For messages to run you need to set up cron jobs on your server. More info here.
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